“MINGS. NOW WITH GPS, THANKFULLY.” Motorola

The use of humor has become a common practice in advertising. Humor is by no means a guarantee of better ads but its effect can be enhanced with careful consideration of their objectives as well as the audience, situation, and type. In the basis of using humor as a creative strategy, advertising firms may agree that it enhances audience attention, at least on the first few exposures to the persuasive communication. However, one thing for sure, audiences’ patience has shrunk and their attention spans get shorter.

[Source: OneExtraPixel]

They handle project from large corporations to individual photographes with a impressive team of retouchers and CGI artists. Their portfolio is really impressive, with big names such as Vogue, Dazed, Esquire, Sony, Canon,TWA and others. For more information visit Happy Finish’s website. and be prepared to spend some time, it’s worth it.

[Source: abduzeedo]

Mary & Max: a claymated feature film that follows the lives of two pen-pals, while addressing real-life issues such as autism, obesity, and sexual difference.