The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
Taking an idea back to the basics, turning old values into new benchmarks, reforming a vehicle concept even though it has forever been deemed a classic. Aren’t these all apparent contradictions?
On the contrary, for it is abiding by these very principles that our engineers managed to build a roadster that has never before existed in this form. More original, more sporty and more liberated than ever.
Unleash the new Boxster Spyder: http://www.porsche.com/boxsterspyder
