Jun
18 Mercedes-Benz “The Best or Nothing”
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Starting right now, the product and technology innovations of Mercedes-Benz will be supported by a wide-ranging communications offensive, the focal point being the new brand claim “The best or nothing.” — the principle from the company’s founding father Gottlieb Daimler. Already extremely well received by employees as a guiding theme introduced at the end of 2009, it is now set to underscore the brand’s ambition to lead in an outward facing context.
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