Jul
29 Roadshow Audi A1 Barcelona 2010
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“To launch the marketing campaign of the new Audi A1, the Barcelona waterfront was chosen to stage the AreA1 – an intensive brand and product experience that combines a distinctive Audi brand space with a theatrical Driving Experience. The architecture projects a high value message, presenting the new Audi A1 in intricate detail as it targets the young, urban crowd. ”
[Source: MMT]
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