iida: X RAY
The mobile phone embraces an entirely new design. Electronic components—the PC board and integrated circuits—visibly emerge through the transparent body to convey depth. X-RAY is a new mobile phone that exhibits a fresh presence, achieved through design that extends to internal structure, all the way to the shape, color, and configuration of components. Transcending mere design as shape, X-RAY was conceived to express the natural form of the mobile phone on its surface, in revealing naked form. Its body’s calculated luster, color and degree of transparency evoke a deep sensibility and luxuriousness.