Pantech “Skate Phone”
Skate or die, dude! That was the mantra The Mill NY adopted when BBDO Atlanta approached us to create a fully CG commercial promoting Pantech’s sponsorship of the Dew Tour. Creative Director Mario Stipinovich, Design Director Jeff Stevens and Art Director Emmett Dzieza imagined a world that blended painterly illustration with a deconstructed, geometric sensibility. The Mill team collaborated with the agency’s creatives to invent a wonderfully stylized and unique world in which the handheld device ollies, rail-slides and catches air through three lush Dew Tour landscapes.