“MINGS. NOW WITH GPS, THANKFULLY.” Motorola
The use of humor has become a common practice in advertising. Humor is by no means a guarantee of better ads but its effect can be enhanced with careful consideration of their objectives as well as the audience, situation, and type. In the basis of using humor as a creative strategy, advertising firms may agree that it enhances audience attention, at least on the first few exposures to the persuasive communication. However, one thing for sure, audiences’ patience has shrunk and their attention spans get shorter.