Archives

Sep
07

Mazda Shinari “Kodo” Design Concept

Looking an awful lot like the Tesla Model S crossed with Infiniti’s Essence Concept, the Mazda Shinari might not be entirely unique, but it’s certainly attractive. Today Mazda  released the full official details on the “Kodo” design thesis to be unveiled at the 2010 Paris Motor Show, along with a sheaf of new photos.

[Source: motorauthority]

Sep
03

MINI “Flow”

For this 60-second adventure MINI used dramatic new methods in CG technology to show the versatility of the MINI Countryman in a way that defies the laws of space and time. Watch it now.

For more information and photos on MINI Flow, read the full story here!

Sep
02

BMW “The Story of 3″

Few cars have had an impact on the market and culture like the BMW 3 Series. What they started in the wake of the 1973 oil crisis carries through today as an epic legacy of engineering and design. Blah blah blah, this doesn’t really mean anything until you get a chance to see and hear the story of the 3 Series. It was a bit different than we had expected, and it inspired us to get our x-acto blades and cameras out to tell the story that seemed to tell itself.

Aug
20

Toyota “Everyday Amazing”

Human fireworks. Driving isnt always episodic road rage and suffocating traffic. Sometimes it feels like a celebration. A Toyota TVC created by Saatchi & Saatchi Sydney.

Aug
13

50 Stunning 3D Car Renders

Computer graphics has become truly remarkable about re-creating and illustrating reality. And while most artists still face major obstacles when it comes to rendering organic material, there’s a small subset of 3D images that have been scratching perfection for many years now: 3D vehicle renders.

[Source: noupe]

Jul
29

Roadshow Audi A1 Barcelona 2010

“To launch the marketing campaign of the new Audi A1, the Barcelona waterfront was chosen to stage the AreA1 – an intensive brand and product experience that combines a distinctive Audi brand space with a theatrical Driving Experience. The architecture projects a high value message, presenting the new Audi A1 in intricate detail as it targets the young, urban crowd. ”

[Source: MMT]

Jul
19

Automotive Yellow Power

This car right here goes by the name “AMV-R”, an acronym which stands for Automotive Visual Racing. And it’s fantastic. Your eyeballs are going to explode when you peek at the images in this post’s gallery, if you haven’t already. But then again, if you had already, you wouldn’t have eyes. Designer Alexei Mikhailov presents a spectacular vision that mixes Italian and German styling with an “exotic” and precise surface flow.

[Source: Yanko]

Jul
09

Hyundai World Championship 2010 – Brazil vs Argentina

The highlights of a quarterfinal game of car football in the Hyundai World Championship 2010, as Brazil take on their South American rivals Argentina. Played out as a series of ITV sponsorship idents in the FIFA World Cup 2010. Commentary from Peter Brackley. Creative by M&C Saatchi.

Jul
02

Pharrell Williams x Creative Cycles Custom Harley Davidson

Rides Magazine has hooked up Pharrell Williams with Creative Cycles to work on a custom Harley Davidson. Most of you, including us, probably expected a multicolored beast with some bling accents set by Jacob the Jeweler. We can happily report that that was not the case. The custom Harley actually came out really nice – the motorcycle features a mix… See More of black, matt green and chrome on the exterior. Of course Pharrell gave it some Billionaire Boys Club branding, including graphics on the tank and a custom BBC digi camo seat. If you want more info on the motorcycle, make sure to pick up the next issue of Rides Magazine.

[Source: MMT]

Jul
01

LEAF: The New Car

No emissions, no noise, no compromise. As the all-electric Nissan LEAF is the new car, the way you discover it had to be new, too. Step into the interactive virtual showroom and begin your Journey to Enlightenment.

[Source: FWA]

Jun
28

Need for Speed Hot Pursuit E3 Reveal Trailer

This November, cops are back in Need for Speed in a big way. Get ready for edge-of-your-seat, open-world pursuits in our most connected game ever.

Jun
24

Flash site: Nissan Leaf

100% electric. 0 emissions. This is THE new car. Find out what it all means online. Then take the next step and reserve your very own Nissan Leaf. This is the future of driving. Embrace it by becoming the new driver.

Jun
23

Ford Trucks “Vault”

“If you can load it, we can move it”

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officer: Pablo Alvarez Travieso/Gonzalo Vecino

[Source: I Believe in Advertising]

Jun
18

Mercedes-Benz “The Best or Nothing”

Starting right now, the product and technology innovations of Mercedes-Benz will be supported by a wide-ranging communications offensive, the focal point being the new brand claim “The best or nothing.” — the principle from the company’s founding father Gottlieb Daimler. Already extremely well received by employees as a guiding theme introduced at the end of 2009, it is now set to underscore the brand’s ambition to lead in an outward facing context.

Jun
17

VW Driven by fun “The Shopping Carts”

Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen

Advertising Agency: DDB, Stockholm, Sweden

[Source: I Believe in Advertising]

Jun
17

Cocoon on Wheels

The name of this project is the “Hyundai Aebulle” concept car, and it’s designed by Shane Baxley. The word Aubulle, when translated directly from Korean, means “cocoon.” When you are in the cocoon, you are definitely cocooned. A sort of lay-down seating situation with the vehicle wrapped all around you. Cruising through the streets on a luge of Aubulle. The mobility and speed of a motorcycle with a cocoon-like safety for the body of the driver. Plus super fabulous light strips.

[Source: YankoDesign]

Jun
17

Flash site: VW Polo

To launch Volkswagen’s new Polo and engage with young “independent thinkers”, we created a fun and interactive microsite that allows the user to navigate their own pathway to explore the Polo’s features.

Jun
14

Ferrari 612 GTO Design Concept by Sasha Selipanov

We acknowledge that a fair number of independent design concepts found on the web are of mediocre quality, but every once in a while we stumble upon an study that has us really sitting up and taking notice. The Ferrari 612 GTO concept by Sasha Selipanov of Berlin, Germany is one of them.

[Source: carscoop]

Jun
09

Toyota Auris HSD: The cleanest test drive ever

Toyota Auris Hybrid Augmented Reality. The cleanest test drive ever.

Advertising Agency: Saatchi & Saatchi, Düsseldorf, Germany

Jun
08

Mini vs Porsche

Mini is challenging Porsche to a race. It’s launched a Facebook campaign to suggest a showdown at the Road Atlanta course, two weeks from now, between its Cooper S model and Porsche’s 911 Carrera S. The amusing part, as Jalopnik points out, is that the 172-horsepower Cooper S has all but no chance against the 385-horsepower Porsche 911, unless the Porsche is being driven by an elderly person.

[Source: AdFreak]