Spectro Cloud

Branding  |  Creative Direction 

Strategically directing product UI and driving the brand vision and execution.

Mission

Provide creative direction within product and marketing teams. Facilitate a cohesive execution of creative materials across all mediums.

Client Name

Spectro Cloud

Project duration

6 months

GA Release Date

Q3 2020

Strategy

It all starts with a solid logo which ignites this startup from starting point. Pair it with simple style guide to get a feel of what Spectro Cloud is about.  Once branding direction gets approved by management, it’s time for design system.

Design System

A design system offers a library of visual style, components, and other concerns documented and released by an individual, team or community as code and design tools so that adopting products can be more efficient and cohesive.

Style Guide

A style guide serves as the storefront that showcases all of the design system’s ingredients. These fundamental elements made up our visual design language.

Main
Pink
Blue

Aa

Poppins Regular 32pt

Poppins Regular 24pt

Poppins Regular 16pt

Poppins bold 14pt

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. 

Reel*

A brief video demonstrates what Spectro Cloud is about. It explains how Spectro Cloud can solve the challenges from cloud space.

* Product visual in the video was not finalized 

Thanks for reading!