Branding | Creative Direction
Strategically directing product UI and driving the brand vision and execution.
Provide creative direction within product and marketing teams. Facilitate a cohesive execution of creative materials across all mediums.
GA Release Date
It all starts with a solid logo which ignites this startup from starting point. Pair it with simple style guide to get a feel of what Spectro Cloud is about. Once branding direction gets approved by management, it’s time for design system.
A design system offers a library of visual style, components, and other concerns documented and released by an individual, team or community as code and design tools so that adopting products can be more efficient and cohesive.
A style guide serves as the storefront that showcases all of the design system’s ingredients. These fundamental elements made up our visual design language.
Poppins Regular 32pt
Poppins Regular 24pt
Poppins Regular 16pt
Poppins bold 14pt
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition.
A brief video demonstrates what Spectro Cloud is about. It explains how Spectro Cloud can solve the challenges from cloud space.
* Product visual in the video was not finalized