Personal Project  |  Entertainment

Covid-19 pandemic has drastically increased the use of streaming entertainment. Netflix can make the most of this momentum to expand customer base and build brand loyalty.

Case Study

Netflix mobile app usage remains relatively low due to its screen size. Hence, the strategy for mobile app needs to be reworked in order to boost usage rate.


Netflix Redesign 2020

design time

24 hours 


5 min read

Custom Content

Content can be tailored-made based on Machine Learning and guiding user to discover what to watch next.

Genre Tags

Tags can quickly filter down options by displaying content based on user’s interest. In this case, the category “Robot” is selected from “‘Coming Soon”

Detail & Profile

Detail page can be inviting with insightful tags. Profile can be appealing visually with related content to promote viewing time.

Thanks for reading!