Netflix
Personal Project | Entertainment
Covid-19 pandemic has drastically increased the use of streaming entertainment. Netflix can make the most of this momentum to expand customer base and build brand loyalty.
Case Study
Netflix mobile app usage remains relatively low due to its screen size. Hence, the strategy for mobile app needs to be reworked in order to boost usage rate.
Project
Netflix Redesign 2020
design time
24 hours
Presentation
5 min read
Custom Content
Content can be tailored-made based on Machine Learning and guiding user to discover what to watch next.
Genre Tags
Tags can quickly filter down options by displaying content based on user’s interest. In this case, the category “Robot” is selected from “‘Coming Soon”
Detail & Profile
Detail page can be inviting with insightful tags. Profile can be appealing visually with related content to promote viewing time.
