Samsung

Android  |  Visual Direction 

Brainstorm visual direction and prototype it with motion for concept approval.

Mission

Provide creative direction within product and marketing teams. Facilitate a cohesive execution of creative materials across all mediums.

Client Name

Samsung Mobile R&D

Contract duration

18 months

devices

Galaxy phone, watch, Note, Smart TV

Native Launcher

A cohesive design language seamlessly integrated with your favorite apps.

Sporty Watch Face

Show support of your favorite team with real-time score updates.

Main
Blue
white

Aa

Roboto Regular 32pt

Roboto Regular 24pt

Roboto Regular 16pt

Roboto bold 14pt

Roboto has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.

Theming


Visual exploration on built-in themes for upcoming Samsung phones.

Thanks for reading!