Samsung
Android | Visual Direction
Brainstorm visual direction then execute with realistic prototype.
![samsung_dashboard](http://www.kkuodesign.com/wordpress/wp-content/uploads/2020/06/samsung_dashboard-1-1024x704.png)
Challenge
Research & develop intriguing built-in features for upcoming Samsung devices.
Client Name
Samsung Mobile R&D
Contract duration
18 months
devices
Galaxy phone, watch, Note, Smart TV
Native Launcher
A cohesive design language seamlessly integrated with your favorite apps.
![samsung_launcher](http://www.kkuodesign.com/wordpress/wp-content/uploads/2020/06/samsung_launcher-2.png)
Sporty Watch Face
Visual directs a pattern that can be applied to all sport teams.
![](http://www.kkuodesign.com/wordpress/wp-content/uploads/2020/06/samsung-blue.png)
Main
![](http://www.kkuodesign.com/wordpress/wp-content/uploads/2020/06/samsung-blue-light.png)
Blue
![](http://www.kkuodesign.com/wordpress/wp-content/uploads/2020/06/white.png)
white
Aa
Roboto
Roboto has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.
Theming
Visual exploration on built-in themes for upcoming Samsung phones.