Elegance, interactivity and motion are the most important elements in my design philosophy. My aim is to provide an intuitive, interactive and interesting experience for the audience. I relentlessly strive to integrate purposeful design with powerful motion and interactivity to promote high engagement. I believe my core strengths lie in illustration, composition and motion graphics. I’ve been working with animations and websites since I graduated from SFSU with a visual communication degree. Currently, I’m pursuing a master’s degree in advertising at AAU.

Work Experience

CliQr Technologies | San Jose, CA
Sr. Visual Designer
December 2015 – Present
As a member of the UX team, I develop and apply software design/usability processes in the investigation of technical problems. Provide product usability, evaluation and support to product development teams, including the analysis and investigation of applications/systems including tactile methods, visual graphics, web, multimedia and conversational user interaction. Also assist in developing design concept and implementation, providing input on user design considerations. Produce specifications describing user needs and internal structures for product in development.

Samsung Electronics America – MSCA | Mountain View, CA
Lead Visual Designer
June 2014 – December 2015
Visual design development throughout the entire product lifecycle, from initial explorations through final design deliverables. Produce deliverables such as storyboards, templates, screen layouts, color palettes, typography, user interface elements, and prototypes. Translate conceptual ideas into engaging visual presentations and design solutions.

ECI | San Francisco, CA
Art Director
Apr 2013 – June 2014
Help lead (online and offline) marketing campaigns for Adobe, Autodesk and Union Bank from concept to completion. Scope of work includes emails, banners and landing pages―all designed to increase subscriptions, encourage upgrades and educate users with insightful tips and tricks.

Ryan Partnership | San Francisco, CA
Interactive Designer
Mar 2008 – Feb 2013
Provided technical and creative direction and designed for a wide range of interactive projects including emails, websites, videos, rich media ads, print and digital publications. Drove overall creative strategy for Direct Marketing efforts that meet client goals.

True Design Rhythm | Walnut, CA
Flash Developer
Jan 2009 – Jan 2010
Design and develop interactive Flash banners.

Software Progressions | Concord, CA
Art Director / Web Developer
Sep 2006 – Dec 2007
An unique role that combined the tasks of lead web designer plus web developer. Designed and art directed the corporate website then executed the idea with front and back end developer.

Education

Academy of Art University (AAU)
San Francisco, CA, USA
Jan 2010 – Present
Master of Fine Arts, Advertising

San Francisco State University (SFSU)
San Francisco, CA, USA
Jan 2003 – Jul 2006
Bachelor of Ars, Visual Communication Design

Languages

English (Fluent), Mandarin (Native)

Skills

Illustrator, Sketch, Photoshop, Modo, Indesign, Fireworks, After Effects, Flash, Dreamweaver, Bridge, Flash Catalyst, Hype, Acrobat

Awards

2012 OMMA Banner: Standard, Flash or Rich Media

2014 Communicator Awards:
Acrobat Fuse – Content Marketing: EM Marketing
Acrobat XI Calendars – Content Marketing: EM Marketing & Online Advertising & Marketing: EM Marketing
Education DPS Doorhanger – Marketing/Promotion: DM
Acrobat Picture Frames – Online Advertising & Marketing: EM Marketing
Acrobat Onboarding – Online Advertising & Marketing: EM Marketing

Clients

Adobe, Autodesk, AT&T, AMD, American Express, Box, Bowflex, Dell, eBay, Jive, MLB, NBA, Samsung, Schwinn, Sony, TXU, Toyota, Union Bank, USAA