“The more you watch Canal+, the more you love cinema”

Sehsucht destroys a microscopic city for Vorwerk in “Stadt der Milben.”

A shipping giant befriends a forest — thanks to sustainability solutions from FedEx, including more electric trucks, more recycled shipping materials and a growing number of lower-emission planes.

In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.

The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and a stunning film is created.

Launch of the new Jordan Melo M8 using explosive water projections.

Enter the Adidas adiVERSE – a melding of the Virtual & Real-World, it gives shoppers an interactive experience for hundreds or maybe even thousands of shoes so that they can learn a lot about the shoe even if it is not physically in the store.

For this meta-ad out of Canada, we’ve created a surreal commercial within a commercial, examining the role of advertising, desire and envy in creating commodity-based identity…in carrots… who want to taste and smell like bananas.

“The road is the best gift you can give.”

via: ibelieveinadv

The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.

Advertising Agency: Garnier BBDO, San José, Costa Rica

via: adsoftheworld

The Skoda Yeti offers adventure at the touch of a button. 45 second version, English language.

Advertising Agency: Gruponove, Recife, Brazil

Via: ibelieveinadv

Over two days, hundreds of kids learned their favorite NBA moves. And each walked away with their own personalized Nike posters. The event set the stage for future Film Rooms at Nike events around the world, where young players will learn the moves of their favorite pros.

This is a Samsung SH100. This little wi-fi enabled camera is about to go on a big roadtrip, from LA to New York City. To get there, we’ll take a picture, post it to Facebook and hand it off to a trucker…or a tourist…or a florist…or a cop. They’ll take some pictures, post ‘em to Facebook and hand it off to a student…or a nanny…or a cabbie…or a clown, and so on and and so on until it hitchhikes its way clean across the country.

“Suzuki. For those who can’t fly.”

Advertising Agency: DDB, Santiago de Chile, Chile

[Source: ibelieveinadv]

Using oranges, copper, zink, some wires and a lot of testing, a chemical reaction takes place and creates a giant multi-cell fruit battery.

Test Drive a Volkswagen inside a print ad.

“Who wouldn’t like to see more? Laser eye surgery can change your life in a single moment. Lexum European Eye Clinic.”

Advertising Agency: Leagas Delaney Prague, Czech Republic

[Source: adsoftheworld]

Advertising Agency: SpicyH, Bangkok, Thailand

[Source: ibelieveinadv]