The objective was to increase awareness to children’s dental care by executing serious of ads for Aquafresh kids tooth paste. The ads presents the dark side of sweets and candies but Aquafresh reminds
you that by using the product you can go ahead and allow your kids to enjoy hem. In another words, we are here to fight the dark side of candies.
The Canon Powershot S90 is a thin, light and compact camera, recommended for people who want better quality photographs, every time. Its optically stabilized zoom feature results in sharper photographs that are much richer in detail. Our campaign is directed at tourists, one of the main targets for the Powershot S90, for whom this feature is of great use. To demonstrate the stability that this camera offers, we show statues taking pictures of each other.
The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.
At Wieden+Kennedy Tokyo we created a 30 second TV commercial for the launch of the new brand campaign ‘more with Google’ in Japan. It features the Image Search functions ‘sort by color’ and ‘similar images’ and shows that you can do more with Google than you imagined. Directed by Kosai Sekine.
Located on Houston & Lafayette, Soho, NYC
Designed by Sagmeister Inc.
Fabricated by Atomic Props
It may be an unexpected discovery for the majority of people, but many modern sociologists do support the idea that humans no longer have instincts. What has been known as instincts for many years before, for example sex or hunger, is now recognized as strong drives.