Enter the Adidas adiVERSE – a melding of the Virtual & Real-World, it gives shoppers an interactive experience for hundreds or maybe even thousands of shoes so that they can learn a lot about the shoe even if it is not physically in the store.
Over two days, hundreds of kids learned their favorite NBA moves. And each walked away with their own personalized Nike posters. The event set the stage for future Film Rooms at Nike events around the world, where young players will learn the moves of their favorite pros.
This film is our newest offering born of our collaboration with Under Armour’s in-house agency. It tells the story of UA’s constant product innovations with the E39 technology and how it helps Julio Jones, star pick for the NFL draft, reach his true potential. Julio’s performance is at the center of the piece with the
After the preceding presentation of Vapor Superfly, the Nike mark wanted to propose in this spot, its new pair of shoes of football Nike Mercurial Vapor Superfly III. A realization successful by Jean-Paul Frenay, who allows to reveal the model with dynamism. [Source: fubiz]
Los Angeles-based EMERGENT was awarded first prize in a competition to design China’s 2013 National Games Arena. The complex measures over 400,00 sq ft (37,000 sq m) and includes a civic recreation center, swimming arena, soccer fields, basketball, tennis, badminton, and volleyball courts. [Source: mmm]
Working with existing footage Spike Lee had shot, Cool and Dre remixed the audio/edit to create a track and then the crew at Superfad LA went to town on the footage, which for those who know Barkley’s persona in the US, is a rather fitting graphic representation of his unpredictable and outspoken reputation. Goodbye TNT,
Just when you thought the producers of “That’s It, That’s All” couldn’t top themselves comes a new breed of snowboarding entertainment. The Art of FLIGHT follows Travis Rice, John Jackson, Mark Landvik, Scotty Lago, Jake Blauvelt, Nicolas Muller, Gigi Ruf, DCP and Pat Moore as they dream up new global adventures and progress the sport
In the heart of the action. That’s where you’ll find Andrés Iniesta. And the new Nike CTR 360 Maestri II. Built to take whatever the game throws at you. From whatever angle. Then turn it into magic. In training. On pitch. Take Control.
Earlier today, in Guangzhou, China, the Opening Ceremony for the 16th Asian Games took place, with lavish stagecraft, costumes, fireworks and performers welcoming participants. Some 14,000 athletes from 45 countries and territories will compete in 42 sporting disciplines until November 27. Collected here are colorful scenes from Guangzhou, China. [Source: boston]
Julius “Dr. J” Erving, Jim Jones, Carlos Arroyo, Shammgod, Luam Keflezgy, Rune Glifberg, Kenny Anderson, and a ton of other people Join The Procession in Brooklyn for this new commercial from Converse.
Melbourne-based installation artists ENESS bring a new perspective to action sports by fusing interactive art with skiers and snowboarders flying through the air. To achieve this spectacle a 21′ inflatable sphere hovered between hits as proprietary software mapped 3D visuals onto the snow and sphere. Riders were tracked via an infrared camera as they flew
Working with Nike, Buck directed and produced one 30 sec spot for TV and a plethora of other animated goodness that coated multiple screens in Times Square for the World Basketball Festival in NYC.
After the spot Samsung 3D Campaign, a new production of “Rabbitcontent” with this complete transformation of the city through many visual effects. An original trailer card in an urban universe, for this future play Shaun White Skateboarding conceived by Ubisoft. [Source: Fubiz]
Fox Sports Designs’ in-house team partnered up with VFX heavyweights, The Mill, to create a very surreal day at the beach for some of baseball’s biggest superstars. With the All-Star game coming to Southern California this year it seemed like a natural to incorporate one of Californias’ most iconic features…the beach.
The World Cup is currently taking place in South Africa and people all over the world are glued to television sets at home, in bars and in town squares, to watch their country play. The World Cup is actually everywhere one looks – all over TV, the Internet and even supermarket products. A lot of