The Adidas adiVERSE Wall

Enter the Adidas adiVERSE – a melding of the Virtual & Real-World, it gives shoppers an interactive experience for hundreds or maybe even thousands of shoes so that they can learn a lot about the shoe even if it is not physically in the store.

Nike The Film Room

Over two days, hundreds of kids learned their favorite NBA moves. And each walked away with their own personalized Nike posters. The event set the stage for future Film Rooms at Nike events around the world, where young players will learn the moves of their favorite...