In July 2009, Li Ning will hold Style Fighter 3+1 Basketball Challenge and NBA Stars’ Meet in Beijing, Zhengzhou, Shijiazhuang, Changsha and Chengdu. Three different thematic basketball courts will be set up representing the styles of Shaq O’neal, Baron Davis and Jose Calderon respectively. Considering various interest of young basketball fans, different competitions are designed for them,including 3+1 contest, one-to-one contest, slam dunk competition, skill competition, and so on. It is a good opportunity for the youth to learn from the NBA stars.

Advertising Agency: Creatim, Beijing, China

[Source: Ads of the World]