The final chapter has begun. At the 2010 FIFA World Cup ™, eternal glory awaits the fastest, the strongest and the most skillful. Join us for The Quest featuring The Spark, The Powerhouse and The Maestro. Who will lead his team to victory?
Adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each
If you are anything like me, you really love your Adidas apparel. I have found that over the last few years the Adidas brand has really taken off with their three divisions of clothing; Performance, Original and Style. Although my favorite is the Original line, I found that everything Adidas makes is great. [Source: DesignRfix]
Take a trip through the fresh world of adidas Style Essentials, painting your own path through this interactive journey complete with pit stops, games, and an innovative, inline product catalog.
Adidas Japan has kicked off its latest phase of World Cup activities with an animated comic featuring national hero, Nakamura Shunske. The digital piece, created by TBWA\HAKUHODO, is the first in a series describing the journey of the Japan team through to the World Cup and will help create the spark that will start a
The Adidas mark launches its special collection 2010 Star Wars, in partnership with Lucasfilm, putting in scene the characters of the saga. A work on 10 pairs of sneakers with like symbol: Dark Vador, Yoda, Leia Princess, Han Solo, Stormtrooper, or Luke Skywalker. [Source: Fubiz]
Teamgeist is an online graphic novel game where the fans can discover and learn more about the story behind the German football national team jersey, while competing for the ultimate prize of flying together with the German football team over to South Africa next June.
Adidas Y-3 Flash site revolutionizes the way people shop online. Consumers can see the clothings on real models in real time. This idea truely gives the consumers’ better impressions about the products.