Check out the Fast Lane and the new Polo GTI on www.facebook.com/volkswagen Advertising Agency: DDB, Stockholm, Sweden [Source: I Believe in Advertising]
To launch Volkswagen’s new Polo and engage with young “independent thinkers”, we created a fun and interactive microsite that allows the user to navigate their own pathway to explore the Polo’s features.
Some wait to see what everybody else is doing. Others prefer to seek out their own answers. Are you a dedicated follower of no one? If so, meet the new Polo. Voted World Car of the Year 2010.
“Volkswagen lane assist. Gives you an alert when you’re not.” Advertising Agency: Try, Olso, Norway [Source: I Believe in Advertising]
Absurdly low consumption. The Polo BlueMotion.” Advertising Agency: DDB, Berlin, Germany [Source: I Believe in Advertising]