This film is our newest offering born of our collaboration with Under Armour’s in-house agency. It tells the story of UA’s constant product innovations with the E39 technology and how it helps Julio Jones, star pick for the NFL draft, reach his true potential. Julio’s performance is at the center of the piece with the graphic interface of technological data supporting him with feedback of where he is excelling and where he is needing improvement. Continuing Shilo’s mission of design-infused storytelling the live-action narrative is enhanced with striking design to heighten the messaging and experience. Directed by Shilo’s Andre Stringer, the aggressive and authentic performances show-off the soul of the brand and the true talents of this rising NFL star.

[Source: shilo]