Samsung
Pioneering ecosystem-driven visual solutions that exceeded client and executive expectations.
Objective
At Samsung, I was entrusted with leading high-profile interactive design initiatives, including collaborations with the MLB and NBA for exclusive Galaxy phone lockscreen experiences. Additionally, I contributed to a special project focused on expanding the Samsung ecosystem by seamlessly integrating TV and mobile device experiences. From initial ideation to final delivery, I crafted visually compelling solutions that not only fulfilled but exceeded client and executive expectations.
Samsung’s Galaxy line is at the forefront of mobile innovation — but the opportunity was growing to extend brand engagement through personalized, premium experiences, and to further leverage cross-device synergy across mobile and TV platforms.
As part of an advanced design team, I was brought in to:
- 🎨 Create custom interactive content in partnership with major sports brands (MLB, NBA).
- 📱 Extend visual innovation to lockscreen and device personalization.
- 📺 Explore new ecosystem experiences connecting TV and mobile users.
This role required blending brand authenticity, cutting-edge visuals, and deep ecosystem awareness — all while operating in a high-visibility, high-velocity environment.
Approach
🎯 Led design ideation sessions, translating client and brand partner goals into early concepts.
🎨 Developed visually stunning, interactive lockscreen experiences tailored to Galaxy device capabilities, balancing innovation with technical feasibility.
📱📺 Pioneered visual frameworks that connected mobile interfaces with Samsung Smart TV experiences, envisioning seamless user flows across devices.
🤝 Collaborated with engineers, product managers, and external brand stakeholders to ensure flawless integration from concept to market launch.
Execution
🖼️ Delivered custom lockscreen designs for MLB and NBA partnerships, aligning with both Samsung’s premium design language and the unique energy of each brand.
🌐 Conceptualized and visualized connected device experiences that leveraged Samsung's SmartThings ecosystem, blending mobile control with immersive TV interactions.
🚀 Overdelivered on creative requests, consistently exceeding internal and client expectations for visual quality, interactivity, and innovation.
Result
🚀 Enabled Samsung to launch new Galaxy personalization features tied to major sports franchises, deepening user engagement and brand loyalty.
📺📱 Helped lay the creative groundwork for future cross-device Samsung ecosystem experiences.
🎯 Consistently recognized by internal leadership and brand partners for delivering beyond expectations, strengthening Samsung’s position as a leader in device experience innovation.
"At Samsung, I had the opportunity to push visual innovation across mobile and TV experiences — blending creativity, technology, and brand collaboration to deliver premium, ecosystem-driven solutions that redefined user engagement."
Results:
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"I had pleasant time collaborating with Kevin on Terrain project at Samsung.”
