Spectro
Translating the company's technical vision into a cohesive, scalable product experience.
Objective
At Spectro Cloud, an enterprise Kubernetes management platform, I was entrusted by the founding team to define the brand identity and visual direction from inception. Starting with logo design, I established a scalable design language that carried through to the digital product, collaborating closely with engineers to translate the company's technical vision into a cohesive, user-centered experience.
Spectro Cloud, founded by my former Cisco director, aimed to simplify Kubernetes for the enterprise market — a highly technical space with growing complexity and limited strong branding differentiation. As head of design, I was tasked with not just creating a visual identity, but with helping to shape the company's public image, user perception, and foundational product experience.
This was a unique opportunity to:
🎨 Create a brand identity from a blank canvas.
📐 Align visual storytelling with deep technical innovation.
🚀 Build a product interface that was both powerful and approachable for enterprise users.
approach
🎯 I began with intensive discovery sessions with the founding team to understand the vision, values, and key differentiators of Spectro Cloud.
🎨 I designed the company’s first logo, establishing a brand language centered around clarity, flexibility, and modern sophistication — aligned with the technical depth of Kubernetes but approachable to enterprise decision-makers.
🧩 From brand foundation, I moved seamlessly into product execution, collaborating with engineering teams to bring the visual language into the Kubernetes management platform, ensuring consistency across marketing, onboarding flows, and user interfaces.
execution
🖼️ Designed the Spectro Cloud logo, wordmark, and brand identity system (colors, typography, iconography).
🧩 Established foundational UI principles — scalable component patterns, navigation frameworks, and a flexible dashboard architecture.
🤝 Partnered with engineers to implement the brand system across the SaaS platform, balancing aesthetics, usability, and performance.
📚 Created a lightweight design system to ensure long-term scalability as the platform evolved.
result
🚀 Delivered a complete brand and product design foundation within the company's first critical launch phase, enabling rapid go-to-market execution.
🌎 Established a strong, recognizable brand presence in the competitive Kubernetes market.
🎯 Enabled faster product development cycles by embedding brand consistency into UI frameworks from the start.
🏢 Positioned Spectro Cloud to attract enterprise customers with a polished, confident digital presence from day one.
"At Spectro Cloud, I had the rare opportunity to build both brand and product from the ground up — blending strategy, creativity, and execution into a unified design foundation that continues to scale with the company’s growth."
Approach
🎯 I began with intensive discovery sessions with the founding team to understand the vision, values, and key differentiators of Spectro Cloud.🎨 I designed the company’s first logo, establishing a brand language centered around clarity, flexibility, and modern sophistication — aligned with the technical depth of Kubernetes but approachable to enterprise decision-makers.
🧩 From brand foundation, I moved seamlessly into product execution, collaborating with engineering teams to bring the visual language into the Kubernetes management platform, ensuring consistency across marketing, onboarding flows, and user interfaces.
"Kevin is a super talented designer who always over deliver what we ask for!”
